Get the E-Magazine for Baby Boomer Women!

IdeaLizms is a guide for Baby Boomer women. This monthly e-magazine contains candid stories about women just like you along with tips, techniques, fun exercises, and advice to help navigate this time in our lives, or at least make us feel we are not the only one plagued with aging joints and financial fears.

About the Creators

what's up boomer with grout

Liz and Jim Kitchens, thirty-year market researchers, developed the KQuiz to help people gain insight into their values, personality traits, and motivations as they stand at the juncture of retirement or semi-retirement.

Together, the Kitchens are re-imagining what aging looks like.

About the KQuiz


The KQuiz is designed with the +60 age demographic in mind.  Most of us have taken at least one personality inventory in our lives.  The question is, “Do the profiles we were given hold up as we age into our 60s, 70s, 80s and beyond?”  As men and women stand at the juncture of retirement or semi retirement, this survey will help you assess your fears, hopes and aspirations going forward.  Find out where your partner is on these dimensions and determine where you intersect and differ.  The results will provide you with a road map for your future.

The KQuiz is based upon archetypes. Carl Jung, the founder of Analytic Psychology, identified archetypes that symbolized basic human motivations.  Each type has its own set of values, meanings and personality traits.  Most people have more than one archetype at play in their personalities.  Generally, however, one archetype tends to dominate.  It can be helpful to know which archetypes are at play in yourself and your loved ones in order to gain personal insight into behaviors and motivations.

Are you a Sage, the visionary?
Are you the Dreamer who strives for authenticity?
Are you the Rebel, the spontaneous non-conformist?
Are you the Caretaker, the conscientious one?